ASSESSING THE EFFECTIVENESS OF SOCIAL MEDIA ENTREPRENEURSHIP IN OUR CONTEMPORARY BUSINESS SOCIETY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
The study examines the impact of social media on entrepreneurship development among users in Zamfara State of Nigeria. Social media have dominated Zamfara and the youths of the state have used different social media web sites such as Myspace, Twitter, Facebook, Instagram, YouTube and WhatsApp with increasing number of users. The study adopts survey research design and simple random sampling techniques to select 399 respondents across the 14 Local Government Area using Taro Yamane formula. The study adopts, simple percentage, normality test, reliability test and multiple regression. The findings reveal that social media impact significantly on entrepreneurship development among users in Zamfara state of Nigeria. Also, social media in terms of Facebook, WhatsApp and Instagram contribute significantly in realizing innovation and creativity among users in Zamfara state. The study concludes that YouTube does not contribute to entrepreneurship development in terms of creativity and innovation among users in state. The study therefore, suggests that social media in terms of Facebook, WhatsApp and Instagram should be encouraged among users in the state when it aids entrepreneurship development but should be discouraged when it is being used for fraudulent acts. The study also suggested that YouTube should be discourage in the society since users of the social media only concentrated on film without coping concern and use for entrepreneurship development in the state in term of developing products.
Related Project Materials
An appraisal of integrated digital marketing channels on campaign performance: A study of an FMCG brand in Port Harcourt, Nigeria
Background of the Study:
Integrated digital marketing channels combine multiple platforms—such as social media, email, display adve...
An assessment of students' attitude towards science subjects in secondary schools in Zaria LGA, Kaduna State
Background of the study
Students’ attitudes towards science subjects play a critical role in shaping their academic...
Exploring the Impact of Innovation Ecosystems on Regional Economic Growth in Nigeria
Background of the Study
Innovation ecosystems, characterized by the dynamic interplay among academia, industry, government...
An examination of ATM service quality improvement on customer retention in banking: a case study of AB Microfinance Bank
Background of the Study
ATMs are a critical channel through which customers interact with banks, and their service quality directly influ...
INFLUENCE OF ONLINE NEWS PAPER PATRONAGE IN NIGERIA (A CASE STUDY OF PLATFORM NEWSPAPER ABEOKUTA)
Background of the study
The advent of the internet has revolutionized many aspects of human life, inclu...
An Assessment of Service Quality in Corporate Banking: A Case Study of Guaranty Trust Bank, Abuja
Background of the Study:
Service quality is a critical factor in the success of corporate banking, influencing customer satisfaction, loy...
Trauma and Identity Crisis of Female Characters in Selected African Novels
Background to the Study
The African continent is a society that has experienced patriarchy, colonialism and racial segregation and these...
The Effectiveness of Tax Incentives on the Growth of Nigerian Startups: A Case Study of SMEs in Enugu
Background of the Study
Small and Medium Enterprises (SMEs) are critical to Nigeria's economic development, contribu...
A Comparative Analysis of Phonological Processes in Nigerian Indigenous Languages: A Focus on Vowel Length in Igbo
Background of the Study
Phonological processes are critical for understanding the sound systems of languages, particularly...
An Investigation of Customer Relationship Management in Islamic Financial Institutions
Background of the Study
Customer relationship management (CRM) is crucial for maintaining long-term customer loyalty and c...
